ORGANIZATIONAL CULTURE AND COMPETITIVE ADVANTAGE
A Theoretical Review
Abstract
Organizational culture relates to the values adopted by an organization in carrying out its activities. Habits, traditions, and general ways of doing things that exist in an organization today are the result or result of what has been done before in the past. And the human factor becomes important in implementing these values with full awareness and responsibility. The human element is an important element in the organization, which plays an active and dominant role in achieving organizational goals. In an effort to achieve organizational goals, an atmosphere and conditions are needed that can provide comfort to members of the organization so that they can carry out their duties properly. For this reason, a conducive organizational culture is needed to create enthusiasm in achieving organizational performance. However, to achieve a good organizational culture is not easy, efforts are needed how to unite the members of the organization as a solid work team and have the same motivation to work in order to have strong competitiveness.
