Supply Chain Management and Operational Performance of Unilever Indonesia

Abstract

Unilever, is a multinational company which sells consumer goods such as beverages, culinary items, cleaning supplies, and personal hygiene items. Unilever NV, located in Rotterdam, and Unilever PLC, based in London, make up the dual-listed company Unilever. The company is among the top global providers of food and beverage, personal care, and beauty products. Its products are sold in more than 190 countries and it serves 2.5 billion people every day. This paper explores how supply chain affect the operational performance of Unilever Indonesia. A number of systems are thoughtfully created to provide outcomes that are both efficient and successful. Beginning with the first raw material supply, the product is produced, then it is distributed till it is received by customers. Through the implementation of strategic performance management techniques, Unilever is able to manufacture goods that are customized to meet the demands of its customers. The strategy used by Unilever highlights how crucial a well-thought-out and well- implemented supply chain strategy is to success.