ROLE OF DATA MINING IN CUSTOMER RELATIONSHIP MANAGEMENT: A CONCEPTUAL REVIEW

Abstract

In this article we specify the  customer relationship management (CRM) and Data mining techniques . we also  discuss the different types of data mining processes are applicable for  corresponding CRM. Data mining predicts future trends by analysing past behaviour adopted by the people, helps  segment your target audience based on demographics, buying behaviour, gender, and other factors. It also uses customer clustering whereby it uses data from users on social media sites to generate ideas for the improvement of  brand service, satisfying customers, and increasing loyalty. CRM removes inefficiency by removing customers from the list who shows little to no interest in your product, saving you time and money.