Exploring the Constraints and Economic Potential of Pumpkin Marketing Among Small-Scale Farmers in Ekiti State, Nigeria

Abstract

This study investigates the economic potential and challenges of pumpkin leaf marketing among small-scale marketers in Ekiti State, Nigeria. Given the nutritional and economic value of fluted pumpkin (Telfairia occidentalis), it plays a vital role in local diets and serves as a primary source of income for smallholder marketers. Data were collected through structured questionnaires administered to 120 pumpkin leaf marketers across selected marketplaces within three Local Government Areas. Using budgetary techniques, descriptive statistics, and multiple regression analysis, the study analyzed the costs, returns, and socioeconomic factors influencing marketing performance. Results indicated that pumpkin leaf marketing is profitable, with a return on investment (ROI) of 2.28, implying a viable economic opportunity. However, marketers face considerable constraints, including seasonal supply fluctuations, price instability, lack of financial support, high transportation costs, and poor infrastructure. Seasonal variation and price volatility were identified as the most severe challenges, attributed to inadequate storage facilities and limited market access. Key socioeconomic factors such as access to credit, family size, education level, and marketing experience significantly influenced profitability. The study recommends improving access to credit, developing community-based storage facilities, enhancing transportation infrastructure, and implementing market access programs to support small-scale marketers. Addressing these challenges could improve profitability, support market resilience, and promote sustainable income generation for smallholder marketers. This research contributes to understanding the dynamics of vegetable marketing in Nigeria, emphasizing the need for targeted interventions to optimize the economic potential of perishable crops like pumpkin leaves.