A CONCEPTUAL STUDY ON THE STIMULI AROUSAL FACTOR INDUCED BY THE VIDEO ADS ON SOCIAL MEDIA PLATFORMS

Authors

  • Aditi Srivastava
  • Dr Ruchika Gupta
  • Dr Shalini Singh

Abstract

In the modern era of marketing, innovation is at its peak. Marketers and researchers continuously try to be innovative and try new techniques to communicate and persuade consumers. The techniques are very innovative and required less cost expenditure. One such technique is through short ad videos where stimuli of interest are aroused and after the arousal, the attitude to buying the product is developed in the minds of the consumers. The attitude is either positive or negative. A positive attitude change eventually leads to the intention to purchase whereas a negative attitude does not lead to the intention to purchase. Good short ad videos are effective enough to build a great perception of the product and company. Therefore, the most effective and efficient way is to design such short ad videos for electronic goods.

Published

2022-09-14