A Study on Brand Preference of Mobile Phone Customers in Salem City

Abstract

A mobile phone (also known as a cellular phone, cell phone and hand phone) is a device that can make and receive telephone calls over a radio link while moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. By contrast a cordless telephone is used only within the short range of a single, provide base station. In addition to telephony, modern mobile phone also a wide variety of other services such as test messaging, email, internet access, short rage wireless communication (infrared, Bluetooth).Business applications, gaming and applications, gaming and photography, Mobile phones that offer theses and more general computing capability are referred to as smart phones.