Rendering News Credible with Efficient Gatekeeping

Abstract

Mainstream media is credible medium due to its effective gatekeeping process. This study applies to examine who makes news credible during gatekeeping practice in mainstream media. A survey is conducted to find out in-depth information about the gatekeeper and gatekeeping process. As per the requirement of this descriptive research, the closed-ended questionnaire is used. Results indicate that editorial staff is the most effective gatekeeper in mainstream media. The trending topics of social media become lead news in mainstream media.