Youth Strategies To Build Personal Branding Through Social Media

Authors

  • Yuli Ratnasari

Abstract

Adolescence is characterized by a desire to present oneself through talents and interests in a field. In the  Industrial Revolution 4.0, the creative economy flourished, thus, the Ministry of Trade of the Republic of Indonesia emphasized the utilization of individual creativity, skills, and talents to create prosperity and employment opportunities through the use of individual creativity and creation, resulting in human resources that have specific services and competitiveness. The process of creating a professional self-reputation to be recognized and remembered by others as a complete self-image is known as personal branding. The use of social media creates new opportunities to increase personal branding for creative industry practitioners This study reviews the strategies for building personal branding represented by three teenagers who use social media platforms. This qualitative research uses the purposive sampling technique. Data were obtained through semi-structured interviews and observation. The results of the study reveal that social media is an opportunity for young creative industry practitioners to develop strategies for building personal branding by maintaining consistency, variations in content forms, and periodic posting schedules to be better known by the target market.

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Published

2022-08-10