CONSUMER BEHAVIOUR TOWARDS ONLINE PURCHASE DURING COVID PANDEMIC WITH SPECIAL REFERENCE IN BENGALURU, KARNATAKA.
The invention of the Internet has created paradigm shift of the common way human’s shop. A patron is no longer certain to constraints such as opening times or particular locations, as is the case with brick-and-mortar stores. He can purchase merchandise and services at simply each time and anyplace. This has created a need to apprehend how the consumer perceives on line purchases. The objective of the study is to apprehend the client cognizance and preferences towards various products available online, to recognize the frequency of online buying and the quantity spent on a single buy and to apprehend the factors affecting online purchase. The find out about is empirical in nature and the primary data was gathered thru a structured questionnaire.