TRENDS IN E COMMERCE IN INDIA: A CONCEPTUAL STUDY

Abstract

E-commerce stands for electronic commerce and performing business online and electronically. The E-commerce has entirely transformed the conventional perception of business. E-commerce deals with buying and selling of goods and services with the help of internet and computer networks. Hence, this research has focused on understanding the growth & development of E-commerce in India and what the current trends in E-commerce are. This research has adopted the qualitative research approach and provides a review of existing literature in order to understand the scope, growth and development of E-commerce in India with the current trends that derives industry growth. Findings of this study further indicate that E-commerce will see rapid and continuous growth in India. These works also find out, E-commerce delivers the several kinds of opportunities to the Retailers, Producers, the People and Wholesalers. E commerce is also expanding through the middle east. Having recorded the world’s fastest growth in the internet usage between 2012 -2021, the region is now home to more than 60 million internet users.