A DESCRIPTIVE ANALYSIS ON OPPORTUNITIES AND CHALLENGES OF WOMEN ENTREPRENEURSHIP IN KERALA
Women entrepreneurship becomes a key factor of women development. Today’s world women entrepreneurs are playing an important role and becomes main part of the global business environment and it is important for the sustained economic development and social progress. Entrepreneurship helps them to improve their living standards and helps in the development of country. The Government introduces many schemes for the promotion of women entrepreneurs. Women entrepreneurship has many opportunities but still facing many challenges. Entrepreneurs are the strength of the successful economy in the world. In the process of empowerment women should realize their strength, weakness, opportunities and move forward to achieve their goals through self-development. This paper tries to discuss about the opportunities and challenges facing by the women entrepreneurs in Kerala.