IMPACT OF WESTERN FOOD CULTURE IN INDIA: A CONCEPTUAL STUDY

Abstract

India has a rich culinary heritage that has evolved over centuries. Traditional foods give an exquisite vision of India's rich cultural heritage. Traditional food habits across the country are primarily based on a holistic approach to nutrition. However, with rapid urbanization, our eating habits are also rapidly changing, and we run the real danger of losing our rich food heritage, built with the wisdom of centuries.