Impact of marketing Mix in the Auto mobile sector with special reference to Passenger Car Segment: A Comparative Study among Foreign Brands and Domestic Brands

Abstract

Automobile industry is one of the largest markets in the world. Nowadays, automobile have become the necessity for everyone. There is a huge scope for automobiles in India, but nowadays there has been huge competition in the Indian market too. The main purpose of this paper is to compare the Indian car brands with the foreign brand in various functions like advertising expenses & strategies, positioning of a brand, market share, price, marketing strategies, brand value, etc.The data was collected and tabulated in excel sheet based on their profit after tax and market share.The four companies mainly Maruti Suzuki, TATA motors, KIA, & MG were chosen. As Maruti Suzuki and TATA motors were Indian manufactured based companies, where as KIA & MG were foreign based manufactured companies.