Quick Commerce and Its Impact on Online Food Delivery Systems in Mumbai: An Analytical Study

Abstract

Quick commerce (Q-commerce) has revolutionized the online food delivery sector by enabling ultra-fast delivery within minutes. This study examines the impact of quick commerce on the online food delivery ecosystem in Mumbai, focusing on customer preferences, operational challenges, and market dynamics. A survey of 150 frequent online food delivery users and industry professionals was conducted. The results reveal that speed, convenience, and discounts are the primary drivers of quick commerce adoption. However, operational costs and logistical constraints pose significant challenges. The study provides insights for online food delivery platforms on optimizing Q-commerce strategies.