Security Measurement and Satisfactions Towards Internet Banking among Students in Jammu and Kashmir

Abstract

The banking industry is the backbone of the Indian economy. Banks provide financial assistance to individuals and Institutions. This study explores the elaborate framework of internet banking's effects on Jammu and Kashmir's student population. The study examines students' perceptions of satisfaction and security in the context of online financial transactions. This study provides important insights into the changing financial habits and attitudes of the region's students through a thorough study of the interactions between the ease of internet banking services and the perceived security measures preserving critical information. In this study the researcher applied quantitative approach under descriptive type of research. The study includes 500 students of Jammu region from different educational background under probability types of sampling.  For the analyses of data, the researchers applied different statistical techniques such as, Frequency, percentage, mean average, standard deviation, correlation and paired sample t-test in this study. Result of the study reveals that a significant positive relationship found between student’s security measurement towards internet banking and satisfaction towards internet banking in Jammu and Kashmir. It can be concluded that the level of security measurement increases, satisfaction towards internet banking also increases significantly. Moreover, it is also found that a significant impact of security measurement towards internet banking and satisfaction towards internet banking among students of Jammu and Kashmir.