SERVICE QUALITY PERCEPTION OF NEW GENERATION PRIVATE SECTOR BANKS IN TIRUPUR CITY-AN EMPIRICAL STUDY.

Authors

  • MRS. N.SATHYA
  • Dr. M.KRISHNAVENI

Abstract

The study highlights the service quality of New GenerationPrivate Sector Banks. The main reason behind conducting this study is to check the satisfaction level of customers of New  Generation Private Sector Banks regarding those services which is provided by the bank. And also give suggestion to Bank if customers are not satisfied with the services of New Private Sector Banks. A lot of surveys have been done in the past to understand the aspect of customer satisfaction and to find out the customer friendly banks. My research is conducted to find out “SERVICE QUALITY OF NEW GENERATION PRIVATE SECTOR BANKS”. For checking the customer satisfaction and service quality of New Generation Private Sector Banks there are 5 dimensions are included in service quality.

Downloads

Published

2021-09-09