CUSTOMER RELATIONSHIP MANAGEMENT AND INFORMATION TECHNOLOGY

Authors

  • Nwamara Ojiugo Esther
  • Chinedu Solomon Igwe

Abstract

Undoubtedly, it can be said that customers are the most important asset in the most organizations. Since customers have a direct relationship to the actions of an organization, therefore they are valuable source of opportunities and threats operational questions related to the industry. Today, to grow and survive in competitive economy, companies and organizations should pay attention to customer orientation and increase their relationship with the buyers of goods more than ever. Theoretical models of customer relationship management include three dimensions of thought, social and technological information. This paper is an introduction of the principles and concepts of management, communication with customers and benefits of applying this and examined trends in customer relationship, challenges facing of CRM systems, the implementation model and also the applicable solutions of implementation process of the system in organization.

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Published

2021-09-04